Tourism has become a major industry on a global scale, and is expected to grow continuously. The number of tourists at the international level has tripled during the past two decades, and the international tourism earnings increased from approximately 22 billion to about 300 billion.
It should be emphasized that tourism does not lead to development, but the general development of a particular country is the reason which makes tourism profitable.
Therefore, the international tourism earnings cannot be a real indicator for the income of tourism.
Hence, we can say that the most important tasks of media in the field of disseminating tourism awareness in the community are the following:
First: Intensifying awareness programs through spreading guiding bulletins about the internal tourism awareness.
Second: Directing information programs about internal touristic sights.
Third: Increasing measures to maintain the physical characteristics of sustainable eco-tourism.
Fourth: Maintaining historical sites, monuments, and wild human life.
Fifth: Allocation of media times for national touristic education and for spreading awareness of tourism.
Therefore, touristic media exceeds the limits of covering the activities of touristic festivals.
We have in all our cities and governorates many touristic sites and monuments which are mixed with the odor of history.
The tasks expected from all read and audio-visual mass media are many.
Here, it seems that there is an urgent need for a comprehensive national media plan to raise awareness of tourism and dissemination of touristic information in the community, to promote sustainable tourism.
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