Microsoft.. Success Story

According to reports from Washington, Microsoft Software Company is a multi-international American company. The company manufactures a large number of (software) and technical equipment. The company is composed of a group of companies for designing, developing, and manufacturing (software) systems for computers.

Its headquarter is located in (Redmond) city, Washington, far north-west of the United States, where its products and services are sold all over the world and its annual profit exceeds 44 billion dollars. According to a report by Forbes magazine "Bill Gates", the co-founder of Microsoft and its Chairman, is the richest man in the world, with a net worth estimated at 56 billion dollars. As for systems, Microsoft Windows and Microsoft Office are the most sold products of the Company, where both systems are used in most computers all over the world.

Microsoft Company was established by "Bill Gates" and "Paul Allen" in 1975. In the eighties, the Company dominated the market of home operating systems by launch MS-DOS (Microsoft Disk Operating System).

In the nineties, the Company has expanded its production to include computer networks and tools for navigating the internet. It created an MSN system as a new way to join the Online Services until it became a direct competitor of the AOL Company.

As for Microsoft operating systems that are based on servers, especially Windows (95, 98, XP), it is the main source of profit for the Company, giving it the ability for further expansion. The Company's expansion has been embodied in the system of "Internet Explorer" which has become a means for navigating and browsing the Internet, excelled (Netscape), and became the primarily explorer on the World Wide Web.

However, the dominance of Microsoft on the market has been accompanied by many argumentations. The American federal government and the European Union accused the Company of monopoly and exploitation, which resulted in shedding light on monopoly powers in the area of operating systems and web browsers sales, but the Company has defended itself saying: Both Windows operating system and Internet Explorer are intricately linked to each other, hence they are considered one single product. The Company also confirmed the benefits gained by consumers, but critics considered the explorer as separate product, and it is not necessary to be connected with the operating system.

Microsoft has tried to engage in many other markets, particularly the entertainment market, where it manufactures computer games. It has recently succeeded in entering into the games industry, estimated at billions of dollars, which was previously a solely for Sony and Nintendo. Although launching "Xbox" game in the market caused a great loss to Microsoft, the company overcame that problem after the success of the new version of the game.

On the other hand, Microsoft has one of the dominating projects regarding components. The task of this project is establishing and marketing Windows operating system for mobiles, such as personal digital assistants (PDAS), and cell phones. As for (Windows embedded), it is a set of operating systems, technology, and machines made for the market of internally developed installed machines. The most important of these products includes Windows (software) for mobiles, and (Windows embedded) operating system, and (Windows Automotive). Moreover, Microsoft owns a huge number of actions designed to help small, medium, and large businesses with financial management, customer relationship management, supply series management, and analytical systems.

In fact, the general trend in Microsoft focuses on products of personal usage or on the scope of actions and services. As a result of this strategy, (software) systems like Windows control about 93% of the operating system sales market all over the world.

With regard to server systems, the products of Windows Server represent 55% of the market. Hence, the fame and popularity of Microsoft is incomparable in the world of technology. As a result of that success that has been achieved over decades, Microsoft has become one of the most popular names in the world.

The strategy of Microsoft was described as a central developer. Every year new fresh graduates who have studied the development of (software), which made diverse media look to the company as it has a financial record, vision, excellent leadership, and good work environment.