A Saudi consumer is fascinated by rare commodities

Dr. Muhammad Zayd Ar-Rummany, the economic expert and the professor of economics at the University of Imam Muhammad ibn Sa`ud, explained that a large segment of our consuming society does not accurately follow-up the course of market conditions. Most consumers are fascinated by purchasing rare objects which all people haste to take from the market.

He says: Some manufacturers have tended to lure consumers in many ways, including: Replacing the original good by similar items that are less in quality and price so that the people may purchase until the original items vanish from the market then they raise the price of the similar item. The consumption wealth and the large-scale production have forced consumers to give up their tastes and their abilities to make choices until our choices have become random according to the taste of the designer or according to the text of the advertisement on television. Ar-Rummany denoted that consuming markets in the Gulf region are highly competitive and dynamic. The sales of these markets are affected by a range of variables including the purchasing power of the consumer, the general levels of prices, the reputation of the item brand, the availability of modern technology, advertisement and maintenance services, and changing the size and nature of foreign labor in the region.

Consuming behavior began to change either because of the variables revolution and the large-scale productivity or because we follow consuming approach . Moreover, the current market needs a board of consumers which exist in most countries and play a role in providing services to consumers, industrialists, producers, and importers, as well as advertising agencies which do continuous ad campaigns for products.