Ramadan announcements are poor awareness and education.
You hardly walk down a street or open a newspaper or magazine these days before the holy month of Ramadan, except you find advertisements and intensive lye for various types of beverages and food, and in attractive marketing methods, imagine For a person, these foods are only made for this holy month, in which faith aspects are supposed to increase and health education campaigns are intensified, not the other way around.
Specialists believe that the holy month of Ramadan is an opportunity for merchants to promote their goods significantly, stressing that shopping at this time of year doubles from other months, although the consumption itself does not change, and that Due to the wrong habits of Saudi households, as well as smart promotional methods by merchants that entice consumers to buy.
Dr. Saud al-Dhyan, professor of social service in the Department of Social Studies at King Saud University, told "Economic, that the owners of commercial supply centers are taking advantage of the holy month of Ramadan by promoting Its goods, and even work intensively by spreading ads everywhere, knowing that Saudi society is very consuming, and that advertising is one of the most important ways to attract consumers to buy.
Dr. Al-Dhyan the obsession of families to buy Ramadan food supplies by mistake, they buy quantities they do not need, describing the advertising campaign pursued by traders as fierce, and that To make greater use of the financial returns, he called for the benefit of this month spiritually and physically.
Ziad al-Rummani, an economic advisor at the Prince Nayef Institute for Research and Advisory Services, said the majority of Saudi households lack the concepts of balanced consumer culture, as they do not recognize The priority in determining spending quotas, and do not take advantage of the promotions that some supermarkets started to launch before June this year, pointing out that the prices of consumer items during the The next period, expected to vary upwardally in a way that would not be acceptable to go down, and that those prices will see successive increases as the volume of demand increases, which is expected to be in the last three days before Ramadan.
Some supermarkets are directing bids on some consumer products, which have a discount rate of more than 30-40 per cent, Al-rommany said. Stores, in coordination with suppliers, go to the discharge of goods from warehouses in large quantities and at affordable prices, as a call for the demand for products whose prices will inevitably rise once the volume of demand increases, Especially with the entry of Ramadan, or either because some of these products are nearing their expiry date in the absence of the size of the culture of some consumers to a level that makes them sure of such a thing, or because some These goods did not see any kind of demand, which made them pile up inside warehouses and warehouses.
Dr. Tahani Al-Ajajji, a faculty member at the Faculty of home economics at Princess Noura University, said that shopping in the holy month of Ramadan doubles from other months, although consumption itself does not change, at the same time, it is indicated that families are eager to buy some products, such as juices, soups and some jeweler products in large quantities, although the actual consumption does not exceed half or even a quarter of the quantity they buy. Families, which usually stay until the coming Ramadan or even expire without consuming them.
In an earlier interview published in “Economist newspaper”, Al-Ajaji explained the pattern of buying in Saudi families during Ramadan in social habit, especially since some families like to stack “Iftar” with all the food, especially in Banquets and condolences, noting that advertising and the way products are displayed in the markets play an important role in the rush of shoppers on some materials, noting that this would strain the family budget and increase the quantities of excess foods that may end up in the trash can. al-Ajaji urged to program the expenses for the coming period in proportion to the size of her income, where her financial income is distributed according to priorities and necessities away from cost and courtesy of others at the expense of the interest Families and their failure to pay too much financial burdens due to unpopular consumption practices in the holy month, pointing out that the responsibility to guide and protect the saudi family and its awareness rests with everyone, It is not the preserve of anyone.
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