KFH launches its Comprehensive Ramadan Campaign

KFH has launched its comprehensive Ramadan campaign for this year, under the theme “I’m your home”, which emanates from KFH’s endeavor to strengthen bestowal, correlation and unity amongst members of the community, and boost the level of communication, interaction and participation.

The campaign also debuted across social media, in addition to various channels, marking the commencement of a series of activities prepared specially for this glorious month to build up the spirit of cooperation and compassion among all community segments throughout the year, and especially during this holy month.

The campaign reaffirms KFH’s innovative breakthrough to its advertising language initiated in 2015 under the goal to reinforce KFH unique DNA and values: strengthen the bonds of interdependence, solidarity, and brotherhood among society individuals.

The ad’s concept sheds light on the value of humanity, and individual relationships with their family, friends and the society, in general. The theme of the campaign reflects the principle of containing someone and supreme humanitarian values… “Each of us has a home that embraces you.” The campaign concept, “I’m your home”, also emphasizes the spirit of sharing and compassion with others around us, either at work, home and or everywhere in our live.

The meaning of embracing someone manifests the spirit of kindness and compassion, hence the theme, “I’m your home”, addresses various segments of the society by shedding light on the principles of goodwill and participation that prevail in this Holy Month. The theme reflects our Islamic identity and mission towards the society to strengthen ties amongst various groups.

KFH has prepared a series of social activities as part of the activation process of its social and human role especially during religious occasions such as the Holy Month of Ramadan.